Bob's been able to achieve some incredible results by integrating on and offline marketing. We're essentially discussing the use of today's digital advertising venues with traditional mailing techniques, yielding a multiplier effect.

Background:
Learn the basic difference about how SEO seeks to get a buyers attention once they have ‘raised their hand’ and begun a search, while digital direct mail seeks to get buyers to ‘raise their hand’ in the first place.

He'll discuss how direct mail can be used to drive people to the web and its advantages in doing so. We'll also be reviewing a case study that highlights the technology and ROI on an actual campaign.

Other Topics:
- PURL (personalized URL) technology and its use in gathering data and forming customer relationships.

- How personalized relevant mailings can be another type of ‘touch’ for an on the fence customer

- How it can be a great way to keep in touch with seasonal customers to generate repeat business.

About Bob Beck

• 25 years in printing/communications industry
  
• Direct mail campaigns using measurable modern digital/variable techniques
  
• Web portals for marketing literature fulfillment
  
• List/postage/data optimization expertise.
  

Agenda:

6:00pm to 6:15pm: Get Your Food/Drinks and Network

6:15pm: Business Card Buffet: drop you card on the networking buffet

6:20pm to 6:40: 2 Min Elevator Pitch:

* Tell us about you and your business or website interest
* Any networking goal your trying to achieve out of this meeting?
* Share something interesting about yourself.

6:40 to 7:30pm: Open Roundtable Topic Discussion.

Best Websites & Tools: Share your urls & Whats Working? Group Discussion to share success stories of what else is working?

Share Your SEO Tips: Please post within your rsvp your url and then please take the time to review other sites listed prior to the meeting and write out your seo tips to exchange with fellow members.

Open Roundtable Challenge Discussion: Please be specific about your challenges in your business or website. 3 to 5 min max spent on any one business model.

We look forward to seeing you all at this informal Minneapolis search marketing round table discussion!